Impulse Buy

Imagine this, you're standing in line at the grocery store, getting ready to check out. The person in front of you has a cart overflowing with various goods, so, like most people, you scan the headlines of the magazines, wondering if there could be any truth to the claim that some lady in Tennessee birthed a half man half monkey. When suddenly, you realize 'Oh man, I almost forgot. I need a new toothbrush' or 'My flashlight could use new batteries.' It's a good thing we have crafty business men and women in our country that know the importance of product placement. The checkout line self is teeming with things the average american might realize they need upon a simple reminder. Yesterday I was in the grocery store buying mushrooms on my way home from work. The line was rather long, so I looked at the impulse buy shelf. It's a good thing I did, because it reminded me that I had forgotten to buy ... an individual serving of Jägermeister, or a small bottle of some sort of whiskey. Welcome to Germany, where Jägermeister is like tic tacs.